亚洲市场是全球最具活力、最有潜力，也是最有商业价值的市场之一。尤其是以中国为中心的广袤区域，更是全球商业机构趋之若鹜的一块市场——赢得这块市场就意味在全球的商业竞争中，获得更多的话语权和市场竞争力。然而，亚洲市场，尤其是中国市场，又常常因为其特殊的历史、文化、经济和发展轨迹，呈现出与欧美地区完全不同的市场形态，因此，要进入这块市场如意，融入这块市场具有相当的难度。
The Asian market is one of the most dynamic, promising and commercially valuable markets in the world. In particular, the vast region centred on China is the most sought-after market by global business organisations – winning this market means gaining more voice and market competitiveness in the global business competition. However, the Asian market, especially the Chinese market, often because of its special history, culture, economy and development trajectory, showing a completely different market shape from Europe and the United States, therefore, to enter this market as desired, into this market is quite difficult.
北京映灿文化传媒有限公司（以下简称映灿）是一家专司为海外用户提供融入亚洲市场服务的专业市场和公共传播机构。映灿拥有多位以往专注于亚洲市场推广、公关传播、会议策划、媒体广告管理等领域的专业人士，对该区域市场的特点、商业机会、消费者喜好、文化习俗……皆有深刻理解，且拥有在以往的工作中反复验证、积累的经验和知识，因此能够为那些希望进入亚洲市场的海外用户提供进入亚洲市场的战略咨询和市场计划制定、公共传播计划制定服务，为这些海外用户保驾护航。
Beijing Yingcan Culture & Media Co., Ltd （hereinafter referred to as Yingcan ）is a professional marketing and public communication agency specialising in providing services for overseas users to integrate into the Asian market. With a number of professionals who have specialised in Asian marketing, PR and communication, conference planning, media and advertising management in the past, and with a deep understanding of the characteristics of the region’s markets, business opportunities, consumer preferences, culture and customs ……, as well as the experience and knowledge that has been repeatedly verified and accumulated in the past, Yingchan is able to offer strategic consulting and marketing services to overseas users who wish to enter the Asian market. We are able to provide strategic consulting, marketing plan development, and public communication plan development services for overseas clients who wish to enter the Asian market.
