在战略策划和专案执行方面，北京映灿在2023年和2024年，连续两年为韩国釜山观光会展局提供在中国大陆地区和中国台湾地区的旅游目的地宣传活动。
In terms of strategic planning and project execution, Beijing YingCan has been providing destination promotion activities for Busan Tourism Convention Bureau in Mainland China and Taiwan for two consecutive years in 2023 and 2024.
根据北京映灿对中国用户群所做的大量调查数据结果分析，其中，在2023年，北京映灿为韩国釜山策划了在上海、北京、广州三地的线上和线下活动，包括在上海推出的线下市集“釜山快闪上海外滩”的活动、和一场以“中韩青年交流·分享文化新观点“为主题的《东亚观察局》线下播客活动；在北京通过与顶级旅游媒体合作专刊、视频拍摄等；在广州召开媒体推广会的形式，最大范围触达目标人群。据统计，本轮推广线下参与人数达到60余万人，媒体报道超过511篇，网络搜索达千万次。
According to the analysis of the results of a large number of surveys conducted by Beijing Yingcan on Chinese user groups, in 2023, Beijing Yingcan planned online and offline activities for Busan in Shanghai, Beijing and Guangzhou, including the launch of an offline bazaar “Busan Flash Mob on the Bund” in Shanghai and an event with the theme of “China-Korea Youth Exchange – The Bund” in Shanghai, as well as an event with the theme of “China-Korea Youth Exchange – The Bund”. These include an offline bazaar “Busan Flash Mob on the Bund” in Shanghai and an offline podcast of East Asia Insight with the theme of “China-Korea Youth Exchange – Sharing New Cultural Perspectives”; a special issue of the magazine in Beijing in cooperation with a top travel media and a video shooting; and a media conference in Guangzhou to maximize the reach to the target audience. According to statistics, the number of participants in this round of promotion reached more than 600,000 people offline, with more than 511 media reports and 10 million internet searches.
2024年，北京映灿再接再厉，为韩国釜山在中国台北推出了“Visit Busan周末Chill釜山路演活动”和媒体发布会：通过在台北市信義區香堤大道举办的迷你巿集，将带有釜山特色的商品、美食、娛樂遊戲等推荐给釜山旅游的目标客户。根据香堤大道南段人流计数器统计，活动两天即便有下雨等不利因素，但两天活动期间，共有超过242,173人参与到本次活动当中。与本次活动同期举办的新闻发布会，也获得31个媒体平台露出，共计曝光次数超过600万次，总流量200多亿次。
In 2024, Beijing Yingcan furthered its efforts by launching the “Visit Busan Weekend Chill Busan Roadshow” and a media conference for Busan in Taipei, China: through a mini-market held on Shanti Avenue in Xinyi District of Taipei City, the company recommended products, food, entertainment games and other goods with Busan characteristics to the target customers of Busan Tourism. Tourism Target Customers. According to the crowd counter statistics on the southern section of Shanti Avenue, even though there were unfavorable factors such as rain on both days of the event, more than 242,173 people participated in the event during the two-day event. The press conference held at the same time with this event was also exposed by 31 media platforms, with a total exposure of more than 6 million times and a total traffic of more than 20 billion times.
在日常维护方面，北京映灿为包括美国参数技术公司在内的多家高科技企业提供在中国大陆地区的日常传播服务，在2024年，北京映灿为客户举办了20余场线下新闻发布会、采访等活动，同时通过媒体和社交网络，推广发布署名文章、新闻、博客文章等百余篇，市场反响良好。
In terms of daily maintenance, Beijing Yingcan provides daily communication services for many high-tech companies in mainland China, including Parametric Technology Corporation. In 2024, Beijing Yingcan organized more than 20 offline press conferences, interviews and other activities for the clients, and at the same time, through the media and social networks, promoted and released more than one hundred op-eds, news, blog posts, etc., with a good response from the market.
