一个商业机构进入一个全新的市场，需要通过全方位的公共传播、市场活动与目标用户群体建立联系，以便获得更进一步沟通的机会。然而对于每一个地区的市场而言，用户的价值标准、思维方式、判断标准等，以及不同地区的法律法规都存在极大的差异，这成为每个商业机构进入全新市场最大的障碍。
When a business organisation enters a brand new market, it needs to establish contact with the target user group through a full range of public communication and marketing activities in order to obtain further communication opportunities. However, for each regional market, there are great differences in user values, ways of thinking, standards of judgement, etc., as well as laws and regulations in different regions, which becomes the biggest obstacle for each business organisation to enter a brand new market.
北京映灿文化传媒有限公司会根据用户的实际情况与需求，根据客户的需求定制和执行相关策划，以求在最大范围内为客户提供最佳的效果。在过去的经验中，北京映灿文化传媒有限公司曾经在包括北京、上海、广州、成都、中国台湾地区、中国香港地区、日本、韩国等在亚洲多地策划、执行了各种市场活动和公共传播的专案，通过各种类型和规模的会议、针对品牌宣传的展会和市集、高层见面会、新闻发布会、主题播客线下见面会、媒体活动、高层专访、明星和意见领袖的视频拍摄等形式组合，为包括生活方式、旅游、互联网、科技、研究机构等各个行业的用户提供相关服务，皆取得客户预期效果。
Ltd. will be based on the actual situation and needs of the user, according to the customer’s needs to customise and execute the relevant planning, in order to provide the best results for the customer in the maximum range. In the past experience, Beijing Yingchan Culture & Media Co., Ltd. has planned and executed a variety of marketing activities and public communication projects in many places in Asia, including Beijing, Shanghai, Guangzhou, Chengdu, Taiwan, Hong Kong, Japan, Korea, etc., through conferences of various types and sizes, exhibitions and bazaars for branding, high-level meetings, press conferences, themed podcasts, media events, high-level interviews, celebrities and opinion leaders. The company has provided services to clients in a wide range of industries, including lifestyle, travel, internet, technology and research organisations, through a combination of events, media campaigns, high-level interviews, and video shoots with celebrities and opinion leaders, all of which have yielded the desired results.
